My idea is officially alive in the Kickstarter world. Every moment leading up to the time I posted my campaign was anxiety filled, but also extremely invigorating. In a way I’m still just as nervscited as last week. I’ve never wanted to see something come to life so much! In class on Wednesday, we did check ins and I was sure that I was going to go a different route. I had decided on a poster that was a tribute to Chicago, my hometown. I figured I had a large enough network of Chicagoans and should easily be able to raise $1000, but that didn’t excited me. I wanted to create something that allowed me to create harmony between the short deadline, the just “put yourself out there” advice I’d been getting, and my own excitement. For some reason, the Chicago poster did not seem to find that harmony, so I went back to the drawing board.
On Wednesday night, I started prototyping the WWBS cards and had no idea what I could come up with. Maybe I would create a few and decide they too were not enough to keep me excited. Nevertheless, I proceeded knowing that whatever I ended up selling had to be something I 1) wanted for myself 2) would be proud of even if it failed. I stayed up rather late, messing around in Illustrator until I had a general direction that I was satisfied with. By about 1am I was extremely excited about my prototype and probably a little too eager to get it on Kickstarter. On Thursday, I had every intention of not going to bed that night until my campaign was up, but that didn’t feel right. I was applying unnecessary pressure to myself and I decided to take a step back.
By Friday, I could barely pay attention to other things, as I knew this had to be the BIG DAY! Friday evening I decided what my plan was. I was going to finish my prototype, post my Kickstarter campaign, turn my phone off, and cook something new. The last two things on the list were probably the most important as they allowed me to get out of my own head and away from any feedback that came my way. I quickly began feeling antsy about possibly missing emails or Facebook comments, so I decided to turn my phone back on and face the music. To my surprise, I was greeted by numerous notifications, all representative of the positive feedback I had received. It felt good to know that other people like my idea as well.
I awoke Saturday morning to emails about new backers and they definitely served as positive reinforcement. Every chance I get, I email a blogger or DM an Instagram account, asking them to repost my cards. Promoting my campaign has been the most challenging part, but I hope to be featured on some blogs this week. I’m also considering new ways to promote my campaign, possibly starting another Tumblr where I blog things related to my cards. I’m not totally sure what innovative tactics I’ll use to market my campaign just yet, but this part feels like it will be one of my biggest takeaways, because I have never really had to promote a product. I, for one, am quick to tell others that I am not a salesperson, but this has to change. I don’t want to change in the “used car salesman” salesperson way, but in a way that allows me to communicate the value of my product and my ingenuity. I want people to know who and what they are supporting, so I’m taking all lessons on the Art of Promotion!
As I enter my 3rd full day of my campaign, I am still very nervous about how I will reach my goal, but I’m hopeful and eager to learn all that this experience can teach me.